|Cause of Death||Stabbed in the neck by Ron Tully|
|Family|| Michael Cole (father)|
|Portrayed by||Theo Rossi|
- "I don't want to die. I just... I don't like being alone. I'm not good on my own... my head gets so loud and nothing syncs up. I start thinking about my thinking and getting lost in the details of nothing."
- ―Juice to Gemma and Wendy about being alone.
Juan Carlos 'Juice' Ortiz was a member of the Sons of Anarchy Motorcycle Club, and was the club's hacker and intelligence officer. Though he displays great technical prowess, he has also proven to be somewhat simple minded when it comes to other tasks, often garnering him hazing from the other members.
Juice is of Puerto Rican descent, and is originally from Queens, NY. He is SAMCRO's hacker and keeps their technology up to date. He is also in charge of club surveillance, and manages some of the club's intelligence and communication. He is seen as unreliable by Clay, the club President, and is often given the menial tasks such as driving the transport truck. He sports a short mohawk and has tribal tattoos on each side of his head. It is unknown how old he is, but he is often treated as one of the younger members of the club, perhaps around Jax and Opie's age, if not younger.
Season One began with the Sons of Anarchy finding their weapon storage warehouse being burned down by the Mayans, a rival motorcycle gang. Juice found out that the Mayans own two Heroin factories near Oakland and an industrial storage warehouse in San Leandro. He also found out that Marcus Alvarez is the President of the Mayans' Oakland chapter and is most likely leading all of their Northern Californian charters. This information allowed Clay, Jax, Tig and Chibs to locate where the Mayans were storing their weapons and steal them back. To distract the police from their activities, the burnt down warehouse in particular, Jax, Chibs, Kip 'Half-Sack' Epps (a Prospect in the club) and Juice acquire two dead bodies from the local morgue and set them up in a fake shoot-out. The set-up shooting is made to look like a racist murder involving the Nordics. On the way back to town, they were cut off on the road by a man driving a red muscle car. They later caught up with this man at a petrol station and beat him up. The driver then pulled out a pistol and attempted to shoot Jax, but was wrestled to the ground and then killed by the Pakistani shop keeper who hit him with a fire axe. They then stole the CCTV tapes and fled the scene.
When a Bureau of Alcohol, Tobacco, Firearms and Explosives agent arrived in Charming and began investigating the club, they moved their weapons to Indian Hills, Nevada, where their brother club the Devil's Tribe are based. Tig and Juice were stuck with the task of stealing a truck to transport the guns in. He drugged the guard dogs of the truck yard with crystal meth and then broke in. The drugs only made the dogs more fierce, however, and Tig was pursued aggressively as he made his way to the truck. Juice tried to bond with Tig on the journey to Nevada, but he acted in an incredibly anti-social manner. When they arrived at the Devil's Tribe clubhouse, they were extremely disappointed that they had missed the party.
While SAMCRO was locked up in county jail due to the botched raid on L.O.A.N. Clay bartered for protection. Of the two tasks that needed to be completed, Juice was volunteered to draw out Dion, an inmate under protective custody, by soliciting sexual favors. Juice was punched in the ribs to fake an injury and sent to the infirmary, Dion followed. Left alone, Juice managed to get away long enough to open the secured door and allow the other inmates to extract revenge. Shortly there after Juice returns to the yard but is stabbed repeatedly in the back with a shiv. It was said that the stabbing missed his internal organs and he will be okay in time.
In the episode "The Culling" he was released from the hospital and was seen with everyone else when the club went on lockdown.
In the fifth episode of the third season, Juice is attempting to sell pharmaceutic drugs that SAMCRO received from Piney's dealer friend. When trying to pawn off some stimulants to an eccentric friend named Chicken, Juice is severely beaten by the Calaveras MC and his cut is stolen. His cut is returned in the episode "The Push" when SAMCRO makes a deal with the Mayans MC. Juice exacts a revengeful beat-down on the leader of the Calaveras MC, who ordered his attack. He went to Belfast to find Jax's son Abel. When SAMCRO goes on a protection run with SAMBEL in an attempt to get close to Jimmy, Jax tells Juice and Happy to keep an eye on O'Neill, SAMBEL Sergent at Arms. When they see that Jimmy's crew has locked the Sons in the barn they attempt to shoot the lock off but the truck holding the guns the Sons are protecting crash through the door and explodes killing members of the True IRA and SAMBEL. The Sons suspect O'Neill and tortures him for information with the help of Sean Casey. After a show down between the Sons and Jimmy's crew Juice watches along with the rest of SAMCRO as Clay kills McGee, SAMBEL President, for betraying the club. When they finally get Abel back they head back to Charming and are now trying to find Salazar to get Tara back. When they find Mexican woman who doesn't speak English, it is revealed that Juice doesn't speak a word of Spanish.
In the beginning of episode 1, Juice is one of many SAMCRO members released from prison. He also stated that he's getting Opie a 20 day pass to a colonic spa, of which he is a part owner. Juice later accompanies Chibs, Bobby, and Happy to retrieve guns from the Russian Mob but only to turn on them and kill them, making this the first time he has killed someone during the series for SAMCRO. Unknown to them, one of the people they killed turned out to be an undercover FBI agent.
Juice is targeted by AUSA Potter and Sheriff Roosevelt as a potential weak link in the club, as they discover his father is African-American, making Juice half-black instead of Puerto Rican as he claimed. Roosevelt confronts Juice with this fact, pointing out that if this became common knowledge Juice would be expelled from SAMCRO. Because of this fear, Juice begins to work with Roosevelt. Roosevelt tells Juice that he wants a sample of the cocaine that SAMCRO is trafficking so he can begin to build his case.
While SAMCRO and the Mayans guarded some cocaine bricks for Romeo at Elliot's warehouse, Juice takes one of the bricks and hides it in the wooded area nearby so he can later take it to Roosevelt. The next day, the club realizes that it is gone and suspect that prospects Filthy Phil and Ratboy know something. After putting the prospects through several violent tests, Juice starts to feel guilty about the blame being put on the prospects. Juice offers the prospects a chance to put the cocaine brick back and everyone separates to wait and see if the brick is put back. Juice runs out to get the brick of cocaine and starts to bring it back to the warehouse when Miles catches him with it. Juice and Miles fight, with Juice ultimately killing Miles. Juice then frames Miles as the thief.
Sheriff Roosevelt is instructed by AUSA Potter to plant cocaine on Juice, then arrest him for possession to further "motivate" him to assist the AUSA's investigation. At first, Roosevelt refuses but is threatened by Potter and ends up arresting Juice. Juice returns to the Clubhouse looking apprehensive, and Chibs tells Clay that he has noticed something wrong with Juice. Clay meets with Juice and gives him a "Men of Mayhem" patch and tells Juice that he was impressed with the way he dealt with the Russians and Mayans. Feeling guilty and realizing there is no way out of his predicament, Juice disappears for the remainder of the episode, and later attempts suicide by hanging himself from a tree. He survives the attempt due to the tree branch breaking and saving his life.
Juice continues to struggle with his devotion to the club and the predicament he is in with his father's heritage. After suffering another conflict Juice finally admits to Chibs that his father is black before being imprisoned once again. Juice later got exonerated due to the RICO case failing.
Juice tearfully admits to Clay about his involvement in the RICO case against the club, stealing the brick of coke and framing Miles for it. Later, he admits this and his African-American heritage to Jax, who offers him a pardon in exchange for incriminating evidence against Clay for the Nomad home invasions. Juice agrees and later goes to Clay's apartment looking for the papers that would prove his involvement, but before he could do so Clay arrives. Clay, feeling helpless, says to Juice that he is proud of the way he is helping him, and asks him to watch his back. Feeling guilt-ridden again, Juice goes to Jax and asks him what would happen to Clay if he found the documents. Jax admits it would be the same thing that would happen to him if he didn't do what he was told. In "To Thine Own Self" Juice is given a deadline to find the documents. He rummages through Clay's house and manages to find them in an air vent. Jax instructs him to put them back and make sure Clay is not left in the house alone, while he gets the others. He is waiting with Clay, Tig, and Chibs when Bobby calls telling them that Jax has been kidnapped. They leave, but Clay claims he has to take his medication. When Jax returns he tells the Club he was picked up by Romeo to discuss a new deal allowing the Mayans and Triads to take over muling their cocaine and selling their big guns respectively. Juice, like everyone, votes yes on the deal. After the vote, Juice goes back to Clay's house with Jax, Chibs, and Bobby to find the documents gone. Realizing Clay moved them, he apologizes to Jax, but is merely punched and sent home. When Clay is voted out of SAMCRO, Juice helps him move all his stuff out as he will be leaving Charming. He rewards Juice for all his help by giving him a gun he greatly values. At the season finale, it is shown Juice gave the gun to Jax, who then used it to frame Clay for the murder of Damon Pope. He is shown saddened by Clay's arrest, but relieved that Jax will not out him.
Juice returns to Charming after being away at the Indian Hills charter with Bobby. He is able to earn his way back into good graces of the Club, though he regrets turning on Clay. Chibs knows he can not get rid of Juice but has to "get right with it". Chibs beats Juice badly at TM, but is seen at the end of the first episode stitching him up. He later helps Jax and Nero track down Davenny, the mother of a kid who committed a school shooting with one of their KG-9's. They bring her to the cabin, but she grows nervous, grabs a shotgun and attempts to flee. They bind her and gag her, and Jax has Juice smother her and make it look like she overdosed. He later helps Tig and Rat find a group of Nazis who attacked Unser. At the end of the episode, they use their KG-9's to wipe out the entire group of Nazis. When hostilities with the IRA ends with Galen killing Phil and V-Lin and blowing up the clubhouse, Jax sets up a meeting with all West Coast SOA. When they are stopped by corrupt cops, Juice immediately begins insulting them and provokes a fight, that causes him to lose his bike. He later takes a new one from the cop's impounded collection. He is told by Jax he has nothing to prove to them, but Juice believes he does. It is seen again when SAMCRO aids the Irish in freeing Clay, Juice runs over and kills one of the guards.
A wounded Bobby suggests to an uneven Juice to go to the club and get laid. Despite initial resistance, Juice finally agrees to go, but secretly takes all of Bobby's Oxycontin with him. At the club, Juice takes all of the pills and nearly overdoses, but is saved by Nero and Gemma. Juice has an emotional breakdown and reveals to Nero that Jax ordered him to murder Darvany. Nero later reveals this knowledge to Jax. After Jax makes an agreement with DA Tyne Patterson to turn himself in to save Tara and his sons, he hands leadership of the club over to Bobby and tells Chibs that Juice cannot be trusted. After Gemma disappears, Juice offers to look for her. When saying goodbye, Jax whispers in Juice's ear that he knows that Juice betrayed him, leaving Juice stunned.
Juice goes to Jax and Tara's home where he finds Gemma and Roosevelt just moments after Gemma murdered Tara. He shoots and kills Roosevelt before he can call for backup. He is last seen disposing of key evidence from the murders into random dumpsters.
Ten days after the double homicide of Tara and Eli Roosevelt, Juice remains on the lam from the club as Gemma hides him out at Wendy's abandoned apartment. Unser finds out about this when he notices a duffel bag and SAMCRO cut (short for "cutout") in Wendy's closet, but doesn't say anything to the club. Wendy also finds out about this, and helps Unser and Gemma keep Juice off the grid. Juice is eventually recaptured by SAMCRO when he attempts to broker a deal with Marcus Alvarez to offer intel on SAMCRO in exchange for money and passage across the Mexican border. Marcus instead locks him up in a supply closet along with Nero Padilla and gives him over to Jax and SAMCRO once they help out Alvarez with a favor.
Jax gives Juice back his cut and Juice fires his gun off at police motorcycles and initiates a high-speed chase in order to be imprisoned at Stockton so that he can get inside and murder Henry Lin on behalf of SAMCRO with Ron Tully aiding him in the murder by sending him a shiv and making Juice his "prison bitch" to keep him close. Juice interrogates Lin and finds out that Charles Barosky was the one responsible for ratting SAMCRO out to the Chinese for monetary purposes. Juice records the confession and murders Lin by stabbing him in the neck while he's chained in the boiler room. Jax meets with Juice at the prison, who tells Jax that Barosky was the rat and confesses everything that happened on the day of Tara's death. Jax is stunned at the revelation of his mother being the killer and promises to make Juice's death quick and painless for his honesty.
In "Red Rose", Juice is raped by the remaining members of the Lin Triad imprisoned at Stockton, who want to use Juice in order to murder Tully. At the break room, Juice confesses that they want him to murder Tully but he instead slips Tully a knife and requests Tully kill him once he finishes his cherry pie. Tully's men then initiate a prison fight as a distraction as Tully tells Juice "you went out good, sweetheart" before stabbing him multiple times in the neck with the knife, killing him.
- Unnamed Russian - Shot in the chest. ("Out")
- Eric Miles - Shot in the face. ("With An X")
- Darvany Jennings - Suffocated with a pillow. ("One One Six")
- Unnamed transport guard - Run over. ("Aon Rud Persanta")
- Eli Roosevelt - Shot in the back. ("A Mother's Work")
- Unnamed motel manager - Shot multiple times. ("Some Strange Eruption")
- Henry Lin - Stabbed repeatedly in the throat. ("Suits of Woe")
- Juice is the seventh main character to die in the series, being the first of three to die in "Red Rose".
- Juice has appeared in 85 episodes of the series.
|Season 1 appearances|
|"Pilot"||"Seeds"||"Fun Town"||"Patch Over"||"Giving Back"|
|"AK-51"||"Old Bones"||"The Pull"||"Hell Followed"||"Better Half"|
|"Capybara"||"The Sleep of Babies"||"The Revelator"|
|Season 2 appearances|
|"Falx Cerebri"||"Gilead"||"Potlatch"||"Fa Guan"||"Balm"|
|"Service"||"The Culling"||"Na Trioblóidí"|
|Season 3 appearances|
|"SO"||"Oiled"||"Caregiver"||"Home"||"Turning and Turning"|
|"The Push"||"Widening Gyre"||"Lochán Mór"||"Turas"||"Fírinne"|
|Season 4 appearances|
|"With An X"||"Fruit For The Crows"||"Family Recipe"||"Kiss"||"Hands"|
|"Call of Duty"||"Burnt and Purged Away"||"To Be, Act 1"||"To Be, Act 2"|
|Season 5 appearances|
|"Sovereign"||"Authority Vested"||"Laying Pipe"||"Stolen Huffy"||"Orca Shrugged"|
|"Small World"||"Toad's Wild Ride"||"Ablation"||"Andare Pescare"||"Crucifixed"|
|"To Thine Own Self"||"Darthy"||"J'ai Obtenu Cette"|
|Season 6 appearances|
|"Straw"||"One One Six"||"Poenitentia"||"Wolfsangel"||"The Mad King"|
|"Salvage"||"Sweet and Vaded"||"Los Fantasmas"||"John 8:32"||"Huang Wu"|
|"Aon Rud Persanta"||"You Are My Sunshine"||"A Mother's Work"|
|Season 7 appearances|
|"Black Widower"||"Toil and Till"||"Playing with Monsters"||"Poor Little Lambs"||"Some Strange Eruption"|
|"Smoke 'em if You Got 'em"||"Greensleeves"||"The Separation of Crows"||"What a Piece of Work is Man"||"Faith and Despondency"|
|"Suits of Woe"||"Red Rose"||"Papa's Goods"|
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